We released a few days ago an update for the WordPress Popup plugin. With the new version now you can track popup impressions and conversions. While impressions are pretty obvious, it just counts how many times a popup is displayed, conversions are much cooler.
Depending on what you use your WordPress Popups for, conversions will act differently. For example if you use a Contact Form 7 or Gravity form inside the popup, every time a user actually submits the form it will count as a conversion.
Same happens with social shortcodes. If the user likes you Facebook page that will count as conversion.
With this cool new feature you will be able to see how the different popups perform on your site and with the different display rules and design you can play around to increase the conversion rates.
What’s coming next?
We will focus now on make the plugin fully compatible with cache plugins and add mailchimp and aweber compatibility.