Since version 1.2 of WordPress Popups Plugin users can track popups impressions and conversions and see the stats right in the popups screen.
What it’s an impression and what it’s a conversion ?
Impressions are pretty simple. Every time a popup shows, one impression will be counted.
Conversions are a bit more complex. If you are using for example a Gravity forms shortcode inside the popup to display a simple form and the user submits that form, then a conversion will be counted.
The same happens if you are using our social shortcodes such as Facebook, Twitter or Google plus. Every time an user click on one of those a conversion will be counted.
Note that admin users are not tracked by default to show most accurate results.
We currently support Gravity forms, Contact form 7 and our social shortcodes. We also implemented a generic solution for every other form submitted within a popup but we cannot guarantee that is going to work 100%
Tracking in Google Analytics
If you want you can also track impressions and conversions in your Google analytics. For this to happen we need some simple requisites:
- You must have an universal tracking account and if you use a plugin such as Google Analytcis by Yoast be sure to have it enabled.
- Enter your UA-XXXX code in the plugin settings page
To view impressions and conversions on Google Analitycs you need to go to Behavior -> Events -> Overview. The category of the events is Popup Event.
Once you turn the UA-XXXX code you will get new fields on each popup page where you can name your Google Events in case you want to change default values.
If you want to disable stats entirely, place in the wp-config.php file the following:
define( 'SPUP_DISABLE_STATS', true );